Inovação em Redes de Negócios

Código:

2GE19

Sigla:

IBN

Áreas Científicas
Classificação	Área Científica
OFICIAL	Estudos de Gestão

Ocorrência: 2013/2014 - 2S (de 10-02-2014 a 06-06-2014)

Ativa?	Sim
Unidade Responsável:	Agrupamento Científico de Gestão
Curso/CE Responsável:	Mestrado em Gestão

Ciclos de Estudo/Cursos

Sigla	Nº de Estudantes	Plano de Estudos	Anos Curriculares	Créditos UCN	Créditos ECTS	Horas de Contacto	Horas Totais
MIM	45	Plano de estudos oficial	1	-	7,5	56	202,5

Língua de trabalho

Português - Suitable for English-speaking students

Objetivos

An increasing complexity of the environment, of knowledge and of competition across increasingly interconnected global markets, is driving firms and organizations.

 Faced with this, firms and organizations are led to establish links of various kinds with other actors so as to act collectively and perform competitively. The principal objective is to create, coordinate and control the conditions leading to a more collective development-oriented and efficient environment. With this in mind, participating in, and managing, industrial networks becomes a critical success factor.

Various network forms exist, bringing together actors, firms, institutions and other forms of economic, political and social action: linkage between firms (cluster, districts, territory…), linkage of actors (social networks, business networks, cliques…) and communities of practices (knowledge creation and sharing…).

Resultados de aprendizagem e competências

Know How:

• Ability to understand the origins and  importance of networks in business
• Ability to understand the scope of theories on networks and networked practices

 Know-doing:

• Ability to manage networks of actors and organizations
• Ability in responding to diversity and innovation by designing networks and networked practices
• Ability in conceiving diversity of managerial and strategic practices
• Ability in working collectively

Modo de trabalho

Presencial

Programa

A. Introduction to the themes of Innovation in Business Networks. The new division of labor and shift I economy. From companies as managerial entities to networks in networks. The role of coordination and control in the global activities.

 B. Different kinds and approaches to networks. The notion of Innovation in general. Innovation and Networks.

What does “managing networks and networked practices” mean?

 C. Organization and networks. How to coordinate and control in a network from a firm perspective. A model for analyzing and discussing the firms network. 

 D. Cluster and districts

Presentation and discussion of some experiences in sectors such as Textile and manufacturing equipment.

 E. S-C Relationship at the heart of Industrial Marketing Network approaches

Industrial Networks. Origins and characteristics.

 F. Different applications of network approaches in Industrial markets (Supply networks, KAM Networks, Project Marketing…).

Bibliografia Obrigatória

Haakansson & Johanson ; A Model of Industrial Networks, in Industrial Networks: A New View of Reality, Routledge, London, 1992
Andersen, Christensen & Damgaard; Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms, Industrial Marketing Management, 2009
Clarke et.al.; Strategies for Innovation in Networks – Linking Multiple Partners to the Innovation Process, in P. V. Freytag & K. Philipsen (red.) Challenges in Relationship marketing, 2010
Damgaard, Munksgaard & Sørensen ; Strategising in Relationships? A Practical Framework for Situation Analysis, in P. V. Freytag & K. Philipsen (red.) Challenges in Relationship marketing,, 2010
Dicken, Peter; Global Shift: Mapping the changing contours of the world economy, Sage Publications
Freytag & Philipsen ; Challenges in Theoretical Building Blocks and Management Implications, in P. V. Freytag & K. Philipsen (red.) Challenges in Relationship marketing, 2010

Métodos de ensino e atividades de aprendizagem

Collective sessions and case study analyses.

Tipo de avaliação

Avaliação distribuída sem exame final

Componentes de Avaliação

Designação	Peso (%)
Participação presencial	20,00
Trabalho escrito	80,00
Total:	100,00

Fórmula de cálculo da classificação final

 

	Individual part of the grade	Collective part of the grade
Preparation and presentation of reading notes	-	20%
Case study n° 1	30%	10%
Case study n° 2	30%	10%
	60%	40%