Entrepreneurship

Code:

2EGIN05

Acronym:

EMP

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2025/2026 - 2S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Economics and Management of Innovation

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EGIN	41	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

This course challenges participants to go the whole process of entrepreneurship - from the idea generation  to the business plan. Classes will consist mostly of group work and oral presentations:

By the end of the course participants should be able to:

• Understand the importance of entrepreneurship to the sustainability of organizations
• Understand the mechanisms of organizational culture of innovation
• Understand the main challenges faced by the entrepreneur
• Understand and identify mechanisms to detect market opportunities
• Understand and apply criteria for evaluating market opportunities
• Identify resources needed to develop a new business
• Understand the importance of internal and external partnerships in the creation and development of new business
• Understand and apply the basic financial tools for assessment and business planning
• Develop a business plan
• Identify potential funding sources
• Making presentation of business plan to potential investors and other external partners

Another objective is to help participants develop some soft skills essential to the success of the entrepreneurial process, namely personal expression and ability to work in teams.

Learning outcomes and competences

By the end of this course participants should understand the entire entrepreneurship process, from idea generation to the Business Plan.

Working method

Presencial

Program

1. Introduction to Entrepreneurship
1.1 The entrepreneur: characteristics and challenges
1.2 Entrepreneurship in Portugal and the World

2. Identification of business opportunities
2.1 Idea generation

3. Evaluation of business opportunities
3.1 Value Proposition 
3.2 Features an opportunity
3.2 From identification to evaluation: market and industry analysis.

4. Resources necessary to develop a new business
4.2 The business model
4.3 The team

5. Business Plan
5.1 Objectives
5.2 Contents
5.3 Method

Mandatory literature

Guy Kawasaki; The art of the Start, Penguin Books, 2004
William Bygrave e Andrew Zacharakis; Entrepreneurship, Wiley, 2008. ISBN: ISBN: 978-0-471-75545-6
Mullins, John W ; The new business road test, Prentice-Hall, 2006
Stutely, Richard; The Definitive Business Plan, Financial Times - Prentice-Hall, 2002

Teaching methods and learning activities

The classes have a theoretical-practical approach. Theoretical classes will consist of presentation and discussion of the fundamental theoretical concepts inherent to entrepreneurship. The application of these concepts will be explored through case analysis, videos and other materials. Throughout the lessons students students will work in groups and apply these concepts to a specific business idea.

Students are expected to actively participate in class discussions.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Teste	20,00
Trabalho prático ou de projeto	80,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	39,00
Trabalho escrito	143,00
Estudo autónomo	20,00
Total:	202,00

Eligibility for exams

N/A

Calculation formula of final grade

10% Individual participation in classes

20% Teste

70% Business Plan, distributed as follows:
- 80% Final business plan - Report
- 20% Final Pitch

The grade of the group work will be adjusted by the intra-group assessment (*) as follows.
Individual grade = 30% Group grade + 70% Group grade x (Average intragroup rating given by colleagues / Average group rating)


* The intra-group assessment is an assessment (on a scale of 0-10) given by each member of the group to their colleagues, by completing a link provided by the teaching team at the end of the course.


Minimum grade of 8 values in theoretical and practical components

Classification improvement

No final exam or grade improvement envisaged.