International Business Management
| Keywords |
| Classification |
Keyword |
| OFICIAL |
Management Studies |
Instance: 2025/2026 - 1S 
Cycles of Study/Courses
Teaching Staff - Responsibilities
Teaching language
Suitable for English-speaking students
Objectives
Markets are increasingly integrated internationally. So that it is essential that all stakeholders understand the complexity and diversity of business internationally for companies be able to grow sustainably in a global world or just to survive in the domestic market with the presence of international players. So it is important develop skills , attitudes and knowledge to compete efficiently.
Learning outcomes and competences
The course Management and International Business is constructed to provide students with the necessary tools in an innovative and current form , making them able to analyze international markets , develop an international marketing strategy and implementing the change. In other words , the objectives of the course undergo provide students with a thorough understanding of new trends , concepts and tools to the boot available ( international ), particularly how should make choices about : why, where and how internationalize.
Working method
Presencial
Program
1. Globalization Drivers
2. Social and Cultural Issues in the internationalization process
3. Analysis and selection of international markets
4. Strategies for SMEs and Global Strategies
5. The international marketing mix
Mandatory literature
Silva, S; Meneses, R; Pinho, J-C; Marketing Internacional - Negócios à Escala Global, Actual, 2019. ISBN: 978-989-694-274-8
Teaching methods and learning activities
The teaching method is essentially constructivist . There will be an exhibition piece , but the teacher role is essentially a mediator in the teaching- learning process : programming , directing , organizing , providing resources and encouraging the various activities pursued by students.
This educational process is based on meaningful learning and a methodology inspired by the research - action ; some problems / challenges will be presented and students should respond, progressing in their learning
Evaluation Type
Distributed evaluation with final exam
Assessment Components
| Designation |
Weight (%) |
| Exame |
100,00 |
| Total: |
100,00 |
Amount of time allocated to each course unit
| Designation |
Time (hours) |
| Apresentação/discussão de um trabalho científico |
3,00 |
| Frequência das aulas |
15,00 |
| Total: |
18,00 |
Eligibility for exams
Evaluation by exam, minimum score 9.5.
Calculation formula of final grade
Final exam: test (100%)
Observations
The uc works on promoting the following SDGs:
8 - Decent Work and Economic Growth
10 - Reduced Inequalities
12 - Responsible Consumption and Production