Strategic Management

Code:

2MEAE11

Acronym:

GE

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2024/2025 - 2S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Economics and Business Administration

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EAE	48	Official Syllabus after 2021-2022	1	-	6	42	162

Teaching language

Portuguese
Obs.: Inglês utilizado em casos práticos de forma esporádica, em terminologia standard da área e nesta ficha curricular. As aulas e os momentos de avaliação serão em Inglês

Objectives

At the end of the course each student is supposed to handle, discuss and apply the basic concepts of strategic analysis and strategic implementation.

Learning outcomes and competences

Key competencies on evaluation and preparartion of strategic analysis and strategic otions for companies od different sizes and in diverse market conditions

 

Working method

Presencial

Program

Parte I: Foundations of Strategy

1.Introduction
1.1. Strategy concept
1.2. Key Strategic elements: Industry, Resources, skills and competences


2. Strategic Position
2.1. Basic concepts
2.2. External context. Generic Porter Strategies
2.3. Resources, competences and capabilities
2.4. Culture
2.5. Strategic aim
2.6. SWOT and VRIO analysis. Strategic objectives

3. Strategic options
3.1. Business Strategies
3.2. Corporate Strategies
3.3. Internacionalization
3.4. Strategic Innovation and entrepreneurship
3.5. Mergers ans Acquisitions
3.6. Strategy and Ethics (including Sustainability)

4. Strategy in action
4.1. Basic concepts and tools
4.2. Strategy evaluation

5. Conclusions

Mandatory literature

Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle ; Exploring Strategy Ninth edition ,  Pearson Education Limited 2011 . ISBN: ISBN: 978-0-273-73557-1 (printed)

Teaching methods and learning activities

 In room classes with discussion of theoretical concepts supported by discussion and evaluation of real life examples and cases

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Exame	80,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	36,00
Estudo autónomo	50,00
Total:	86,00

Eligibility for exams

Attendance of classes.Minimum of 85% of teaching time

Calculation formula of final grade

- Final Exam based on cases 80%
- Class participation and class plan together with individual assignments - 20%

Classification improvement

Individual work assignement. Selection of a Strategic theme and use  in a practical example. Max. 10 A4 pages

Observations

 Bibliografia

Exploring Strategy
Ninth edition
Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle

 Pearson Education Limited 2011

ISBN: 978-0-273-73557-1 (printed)