Dissertation/Work Project/Internship Plan

Code:

2MK09

Acronym:

PDTPE

Keywords
Classification	Keyword
OFICIAL	Marketing

Instance: 2023/2024 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	26	Bologna Official Syllabus	2	-	7,5	56	202,5

Teaching language

Suitable for English-speaking students

Objectives

The key objective of this course is to provide students with the skills and methodological tools necessary for the development of their dissertation projects, company project or internship. It is expectedthat students are able to identify opportunities for research, designi research goals and develop an appropriate methodological plan  fot those goals. For this, students should be able to:

1) identify a research topic;

2) identify the relevant literature and critically review it;

3) identify research opportunities and the objective / research question to explore;

4) identify and develop an appropriate methodological approach to the objective / research question identified, including tools for data collection and data analysis;

5) prepare a schedule of prospective activities;

6) present and discuss their dissertation project;

Learning outcomes and competences

The essential learning outcome is the development of the Msc the thesis project,, company project or company internship that students must develop during the 4th semester of course.

 

More generally, it is expected that students should be able to, departing from the identification of a problem for academic or business nature, identify and use the empirical data and the theoretical and methodological tools appropriate to their analysis, develop and implement a plan activities, present the results of the analysis in a systematic and grounded and (eventually) propose action plans.

Working method

Presencial

Program

Part I. RESEARCH PROCESS (video-lessons)

1 – Stages of the research process
2 – Scientific writing
3 – Bibliometrics 

Part II. RESEARCH METHODS (video-lessons)
1A – Qualitative Methods
1B – Quantitative Methods 

Part III. TUTORIALS
1. Research question definition
2. Comprehension and analysis of a paper
3. Methodology adequated.

Mandatory literature

Cooper Donald R.; Business research methods. ISBN: 007-126333-0
Hair Jr Joseph F; Essentials of business research methods. ISBN: 0-471-27136-5
Hart, Chris; Doing my Masters Dissertation, age Essential Study Skills, 2008
Santos, Fernando Pinto; Nogueira, Mafalda; Trabalho Final de Mestrado - Antes, Durante e Depois. ISBN: 978-989-40-1019-7

Teaching methods and learning activities

Video-lessons

· Sessions dedicated to the presentation and discussion of the project themes and the final project.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Apresentação/discussão de um trabalho científico	30,00
Trabalho escrito	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	6,00
Total:	6,00

Eligibility for exams

Students must attend the tutorial classes.

Calculation formula of final grade

30% presentation of final project.
70% final project report.

Deliverables are due til 23h59m of set dates. Delayed deliverables will result in a 1/20 points reduction of each deliverable grade per day.

There is no exam.

Special assessment (TE, DA, ...)

Not available.

Classification improvement

There is no grade improvement.