Dissertation/Work Project/Internship

Code:

2MK10

Acronym:

DTPE

Keywords
Classification	Keyword
OFICIAL	Marketing

Instance: 2023/2024 - A

Active?	Yes
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	36	Bologna Official Syllabus	2	-	45	-	1215

Teaching language

Portuguese

Objectives

According to the individual plan designed with the respective supervisor, students must produce a dissertation, project work or internship report in specific areas of Marketing. This way, it is intended that the student deepens the knowledge and the capacity to reflection on contemporary problems of Marketing.

Learning outcomes and competences

With the elaboration of the dissertation, it is expected that the students know how to characterize a theme, understand its importance and relevance and, from there, pose a research question; it is intended that they prepare a critical literature review that supports the answer to the research question, design an appropriate methodology and put it into practice; do empirical work with appropriate data collection and analysis and from there draw conclusions with practical and theoretical implications.
With the internship case report, it is intended that the students have a first incursion into the world of work, perceiving how Marketing can contribute to the valorisation of organisations. The internship report should lead the students to a deeper reflection on an interesting topic raised during the internship. The project work is intended to be a more practical form, related to research/action reflection and the search for a solution to a specific problem. It should also include a theoretical reflection on the subject.

Working method

Presencial

Program

There is no standard programme.
Students must develop their work according to an individual plan with their supervisor.

Mandatory literature

Sousa, Maria José; como fazer investigação, dissertações, teses e relatórios. ISBN: 978-989-693-001-1

Teaching methods and learning activities

Students must develop their work according to an individual plan with their supervisor.

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Defesa pública de dissertação, de relatório de projeto ou estágio, ou de tese	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Apresentação/discussão de um trabalho científico	1,00
Elaboração de relatório/dissertação/tese	1214,00
Total:	1215,00

Eligibility for exams

Public defence of dissertation, project or internship report.

Calculation formula of final grade

The final classification attributed in the presentation includes the student's performance in the public examinations and the evaluation of the written work.