Corporate Strategy
Keywords |
Classification |
Keyword |
OFICIAL |
Management Studies |
Instance: 2023/2024 - 2S
Cycles of Study/Courses
Acronym |
No. of Students |
Study Plan |
Curricular Years |
Credits UCN |
Credits ECTS |
Contact hours |
Total Time |
MEEE |
49 |
Syllabus |
1 |
- |
3 |
21 |
81 |
Teaching language
English
Objectives
The syllabus is organized to cover the entire field of strategic analysis and implementatiom, buiding on the theoretical fundamentals leaned in the Economics of Strategy course. The students will be able to practice and understand how strategic options are made and corporate strategy is implemented. The focus is on developing skills of analysis of strategic processes by means of business case analysis, preparing students to act as strategy consultants.
Learning outcomes and competences
After concluding the course, the students are expected to be able to discuss and apply the basic concepts of strategic analysis and implementation, to prepare a strategic analysis and to evaluate the strategic options available to the organzation.
Working method
Presencial
Program
- Foundations of Strategy
- Strategic position
- Strategic options
- Strategy in action
Mandatory literature
Gerry Johnson;
Exploring strategy. ISBN: 978-1-292-14517-4
Complementary Bibliography
Jim Collins;
Great by choice. ISBN: 978-0-06-212099-1
Frank T. Rothaermel;
Strategic management. ISBN: 978-1-260-09237-0
Richard Lynch; Strategic Management, Pearson Education Limited. ISBN: 978-1292211404
Comments from the literature
The recommended bibliography will be complemented with selected articles and papers for each chapter of the syllabus.
Teaching methods and learning activities
The main methodology adopted is the analysis and resolution of practical cases, and consequent presentation and discussion in class. This is complemented whenever necessary by lectures to improve knowledge about strategic analysis tools.
Considering the previously acquired knowledge about strategy, the methodology is based on the discussion of real-life case studies, ensuring that students will acquire the ability to critically conduct strategic analysis processes and evaluate alternative options. Emphasis will be placed on the different phases of the strategic process and strategy implementation. Hence, the focus is the development of skills of analysis of strategic processes.
keywords
Social sciences > Economics > Microeconomics
Evaluation Type
Distributed evaluation without final exam
Assessment Components
Designation |
Weight (%) |
Participação presencial |
20,00 |
Trabalho prático ou de projeto |
80,00 |
Total: |
100,00 |
Amount of time allocated to each course unit
Designation |
Time (hours) |
Estudo autónomo |
40,00 |
Frequência das aulas |
18,00 |
Trabalho de campo |
23,00 |
Total: |
81,00 |
Eligibility for exams
Students will complete the course with distributed evaluation without final exam.
Students are required to participate in at least 75% of classes.
Calculation formula of final grade
80% applied work + 20% class participation
Classification improvement
na