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Corporate Strategy

Code: 2M3E09     Acronym: SI

Keywords
Classification Keyword
OFICIAL Management Studies

Instance: 2023/2024 - 2S Ícone do Moodle

Active? Yes
Course/CS Responsible: Master in Economics of Business and Strategy

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
MEEE 49 Syllabus 1 - 3 21 81

Teaching language

English

Objectives

The syllabus is organized to cover the entire field of strategic analysis and implementatiom, buiding on the theoretical fundamentals leaned in the Economics of Strategy course. The students will be able to practice and understand how strategic options are made and corporate strategy is implemented. The focus is on developing skills of analysis of strategic processes by means of business case analysis, preparing students to act as strategy consultants.

Learning outcomes and competences

After concluding the course, the students are expected to be able to discuss and apply the basic concepts of strategic analysis and implementation, to prepare a strategic analysis and to evaluate the strategic options available to the organzation.

Working method

Presencial

Program


  1. Foundations of Strategy

  2. Strategic position

  3. Strategic options

  4. Strategy in action

Mandatory literature

Gerry Johnson; Exploring strategy. ISBN: 978-1-292-14517-4

Complementary Bibliography

Jim Collins; Great by choice. ISBN: 978-0-06-212099-1
Frank T. Rothaermel; Strategic management. ISBN: 978-1-260-09237-0
Richard Lynch; Strategic Management, Pearson Education Limited. ISBN: 978-1292211404

Comments from the literature

The recommended bibliography will be complemented with selected articles and papers for each chapter of the syllabus.

Teaching methods and learning activities

The main methodology adopted is the analysis and resolution of practical cases, and consequent presentation and discussion in class. This is complemented whenever necessary by lectures to improve knowledge about strategic analysis tools.

Considering the previously acquired knowledge about strategy, the methodology is based on the discussion of real-life case studies, ensuring that students will acquire the ability to critically conduct strategic analysis processes and evaluate alternative options. Emphasis will be placed on the different phases of the strategic process and strategy implementation. Hence, the focus is the development of skills of analysis of strategic processes.






keywords

Social sciences > Economics > Microeconomics

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Participação presencial 20,00
Trabalho prático ou de projeto 80,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Estudo autónomo 40,00
Frequência das aulas 18,00
Trabalho de campo 23,00
Total: 81,00

Eligibility for exams

Students will complete the course with distributed evaluation without final exam.

Students are required to participate in at least 75% of classes.

Calculation formula of final grade

80% applied work + 20% class participation

Classification improvement

na
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