Project 1

Code:

2M3E07

Acronym:

Proj1

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2023/2024 - 1S

Active?	Yes
Course/CS Responsible:	Master in Economics of Business and Strategy

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MEEE	38	Syllabus	1	-	3	21	81

Teaching language

English

Objectives

Introduce competences and tools for the development of an entrepreneurial project, from sustainability/ business model definition to implementation.
Enable teamwork, from brainstorming to conflict resolution.
Stimulate strategic planning and reflection, according to a multidisciplinar approach and considering ethical and impact questions.

Learning outcomes and competences

At the end of the course, students should be able to:
- Understand and master essential project management skills and tools;
- Identify the different forms of intellectual property;
- Strategically define and develop a business/ sustainability model;
- Work in teams, managing deadlines and limited resources;
- Prepare and present a public pitch.

Working method

Presencial

Program

1. From idea to project;
2. Project management basics: stages, models and tools;
3. Value proposition, segmentation and differentiation;
4. Intellectual property and financing;
5. Communication and pitch.

Mandatory literature

Osterwalder, Alexander & Pigneur, Yves ; Business Model Generation, Wiley, 2010. ISBN: 978-0470-87641-1
W. Chan Kim; Blue ocean strategy. ISBN: 978-1-59139-619-2
Richard P. Rumelt; Good strategy bad strategy. ISBN: 978-184668-481-4
Christopher Bilton; The New Adhocracy: Strategy, Risk and the Small Creative Firm (Working Paper), University of Warwick, 1999. ISBN: 9781902808017

Teaching methods and learning activities

The methodology result of a combination between theorical presentation, presentation and discussion of practical cases and hands on group work in class. Group discussion and oral presentation of group work progress and experiences about topics related to the course will be encouraged.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Prova oral	30,00
Trabalho prático ou de projeto	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	50,00
Estudo autónomo	16,00
Frequência das aulas	15,00
Total:	81,00

Eligibility for exams

Students need to attend at least 75% of plenary lectures

Calculation formula of final grade

70% project grade  + 30% oral presentation (final pitch)