International Marketing

Code:

2MK08

Acronym:

MI

Keywords
Classification	Keyword
CNAEF	Marketing and Publicity

Instance: 2022/2023 - 2S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	43	Bologna Official Syllabus	1	-	3,5	27	94,5

Teaching language

Portuguese and english
Obs.: Há uma turma em português e uma turma em inglês.

Objectives

Markets are increasingly integrated internationally. So that it is essential that all stakeholders understand the complexity and diversity of business internationally for companies be able to grow sustainably in a global world or just to survive in the domestic market with the presence of international players. So it is important develop skills , attitudes and knowledge to compete efficiently.

Learning outcomes and competences

The course of International Maketing is constructed to provide students with the necessary tools in an innovative and current form , making them able to analyze international markets , develop an international marketing strategy and implementing the change. In other words , the objectives of the course undergo provide students with a thorough understanding of new trends , concepts and tools to the boot available ( international ), particularly how should make choices about : why, where and how internationalize.

Working method

Presencial

Program

1. Globalization Drivers

2. Social and Cultural Issues in the internationalization process

3. Analysis and selection of international markets

4. Strategies for SMEs and Global Strategies

5. The international marketing mix

Mandatory literature

Doole, Isobel; International marketing strategy. ISBN: 978-1-4080-4407-0
Alon, Ilan; Global marketing. ISBN: 978-0-07-131820-4

Teaching methods and learning activities

The teaching method is essentially constructivist . There will be an exhibition piece , but the teacher role is essentially a mediator in the teaching- learning process : programming , directing , organizing , providing resources and encouraging the various activities pursued by students.

This educational process is based on meaningful learning and a methodology inspired by the research - action ; some problems / challenges will be presented and students should respond, progressing in their learning

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Teste	60,00
Trabalho escrito	32,00
Apresentação/discussão de um trabalho científico	8,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Apresentação/discussão de um trabalho científico	3,00
Frequência das aulas	15,00
Total:	18,00

Eligibility for exams

To get approved for continuous evaluation is required to participate in the of building a glossary in the elearning platform.

Calculation formula of final grade

Continuous evaluation: team work (32%)+team work presentatio (8%)+test (60%) - No less of 8 values in any of the components
Final exam: test (100%)