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International Business Management

Code: 2MEAE16     Acronym: GNI

Keywords
Classification Keyword
OFICIAL Management Studies

Instance: 2021/2022 - 1S Ícone do Moodle

Active? Yes
Course/CS Responsible: Master in Economics and Business Administration

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
EAE 8 Official Syllabus after 2021-2022 2 - 3 21 81

Teaching Staff - Responsibilities

Teacher Responsibility
Raquel Filipa do Amaral Chambre de Meneses Soares Bastos Moutinho

Teaching - Hours

Theoretical and practical : 0,00
Type Teacher Classes Hour
Theoretical and practical Totals 1 0,00
Raquel Filipa do Amaral Chambre de Meneses Soares Bastos Moutinho 0,00

Teaching language

Suitable for English-speaking students

Objectives

Markets are increasingly integrated internationally. So that it is essential that all stakeholders understand the complexity and diversity of business internationally for companies be able to grow sustainably in a global world or just to survive in the domestic market with the presence of international players. So it is important develop skills , attitudes and knowledge to compete efficiently.

Learning outcomes and competences

The course Management and International Business is constructed to provide students with the necessary tools in an innovative and current form , making them able to analyze international markets , develop an international marketing strategy and implementing the change. In other words , the objectives of the course undergo provide students with a thorough understanding of new trends , concepts and tools to the boot available ( international ), particularly how should make choices about : why, where and how internationalize.

Working method

Presencial

Program

1. Globalization Drivers

2. Social and Cultural Issues in the internationalization process
3. Analysis and selection of international markets
4. Strategies for SMEs and Global Strategies
5. The international marketing mix

Mandatory literature

Silva, S; Meneses, R; Pinho, J-C; Marketing Internacional - Negócios à Escala Global, Actual, 2019. ISBN: 978-989-694-274-8

Teaching methods and learning activities

The teaching method is essentially constructivist . There will be an exhibition piece , but the teacher role is essentially a mediator in the teaching- learning process : programming , directing , organizing , providing resources and encouraging the various activities pursued by students.

This educational process is based on meaningful learning and a methodology inspired by the research - action ; some problems / challenges will be presented and students should respond, progressing in their learning

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation Weight (%)
Participação presencial 8,00
Teste 60,00
Trabalho escrito 32,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Apresentação/discussão de um trabalho científico 3,00
Frequência das aulas 15,00
Total: 18,00

Eligibility for exams

To get approved for continuous evaluation is required to participate in the of building a glossary in the elearning platform.

Calculation formula of final grade

Continuous evaluation: team work (32%)+team work presentatio (8%)+test (60%) - No less of 8 values in any of the components
Final exam: test (100%)
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