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Strategic Management

Code: 2MEAE11     Acronym: GE

Classification Keyword
OFICIAL Management Studies

Instance: 2021/2022 - 2S

Active? Yes
Course/CS Responsible: Master in Economics and Business Administration

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
EAE 36 Official Syllabus after 2021-2022 1 - 6 42 162

Teaching Staff - Responsibilities

Teacher Responsibility
Luis Filipe Campos Dias de Castro Reis

Teaching - Hours

Theoretical and practical : 3,00
Type Teacher Classes Hour
Theoretical and practical Totals 1 3,00
Raquel Filipa do Amaral Chambre de Meneses Soares Bastos Moutinho 1,50
Luis Filipe Campos Dias de Castro Reis 1,50

Teaching language



At the end of the course each student is supposed to handle, discuss and apply the basic concepts of strategic analysis and strategic implementation.

Learning outcomes and competences

Key competencies on evaluation and preparartion of strategic analysis and strategic otions for companies od different sizes and in diverse market conditions


Working method



Parte I: Foundations of Strategy

1.1. Strategy concept
1.2. Key Strategic elements: Industry, Resources, skills and competences

2. Strategic Position
2.1. Basic concepts
2.2. External context. Generic Porter Strategies
2.3. Resources, competences and capabilities
2.4. Culture
2.5. Strategic aim
2.6. SWOT and VRIO analysis. Strategic objectives

3. Strategic options
3.1. Business Strategies
3.2. Corporate Strategies
3.3. Internacionalization
3.4. Strategic Innovation and entrepreneurship
3.5. Mergers ans Acquisitions
3.6. Strategy and Ethics

4. Strategy in action
4.1. Basic concepts and tools
4.2. Strategy evaluation

5. Conclusions

Mandatory literature

Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle ; Exploring Strategy Ninth edition ,  Pearson Education Limited 2011 . ISBN: ISBN: 978-0-273-73557-1 (printed)

Teaching methods and learning activities

 In room classes with discussion of theoretical concepts supported by discussion and evaluation of real life examples and cases

Evaluation Type

Evaluation with final exam

Assessment Components

Designation Weight (%)
Participação presencial 0,00
Teste 100,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Frequência das aulas 21,00
Estudo autónomo 30,00
Total: 51,00

Eligibility for exams

Attendance of classes.Minimum of 85% of teaching time

Calculation formula of final grade

- Final Exam based on cases

Classification improvement

Individual work assignement. Selection of a Strategic theme and use  in a practical example. Max. 10 A4 pages



Exploring Strategy
Ninth edition
Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle

 Pearson Education Limited 2011

ISBN: 978-0-273-73557-1 (printed)

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