| Code: | 2EGIN06 | Acronym: | GTE |
| Keywords | |
|---|---|
| Classification | Keyword |
| OFICIAL | Management Studies |
| Active? | Yes |
| Responsible unit: | Management |
| Course/CS Responsible: | Master in Economics and Management of Innovation |
| Acronym | No. of Students | Study Plan | Curricular Years | Credits UCN | Credits ECTS | Contact hours | Total Time |
|---|---|---|---|---|---|---|---|
| EGIN | 32 | Bologna Syllabus since 2012 | 1 | - | 7,5 | 56 | 202,5 |
After approval in this course unit, the students should be able to:
1-a) Recall and describe the fundamental components of the concepts of innovation, core technology, intellectual property, technology product and technology business, and the way that these components interact to create value.
1- b) Apply this conceptual framework to analyze or develop the foundations for technology products, services and businesses.
2-a) Recall and explain the key factors that influence the capacity of an innovator to capture the returns to innovation.
2-b) Apply this conceptual framework to analyze or develop a strategy to capture value created from technology.
3-a) Recall the key concepts and tools to analyze organization dynamics and resource allocation decisions in technology contexts.
3-b) Apply these conceptual frameworks to analyze or develop an organization structure and resource allocation policies.
At the end of the course unit, the students should be able to apply a set of conceptual strategic frameworks to support management decision making in technology businesses, particularly regarding the selection of technologies to be invested, design and planning of the investments, and positioning relative to customers, competitors, suppliers, and partners.
1. Technology Innovation, Firm Competitiveness and Economic Change - Growth paradox and innovation risks. Sustainability: constraints, challenges, and role of technology. Investment and performance indicators in science, technology and innovation: positioning and trends. Innovation: fundamental concepts. The innovation process: selected cases, challenges, innovation funding.
2. Strategic Approach to Innovation - Rationalist and incremental strategies. Technology and competitive analysis according to Porter. Core competences and technologies. Dynamic capabilities in firms.
3. Intellectual Property and Technology Licensing - Legal framework for a new venture. Intellectual property and protection. Trade secrets, patents, trademarks, copyright. Licensing. Protection strategies and case discussion.
4. Business Plans and Technology Venture Funding - Stages (not to be skipped) in the development of a new business. Business Plan. Case discussion.
5. Creating value from technology - Technologies and technological capabilities. Markets, problems and needs. Products and solutions. Technology, products, and markets linkages.
6. Appropriating value from technology - Nature of technological change. Legal protection of intellectual property. Non-legal mechanisms. Standards. Increasing returns. Value chain position. Core competences for continuous innovation.
7. Delivering vale from technology - Organizational dynamics. Diffusion of technologies. Adoption and implementation of technological innovations.
Classes consist of presentation of the program topics, cases discussion, and presentation and discussion of student assignments.
| Designation | Weight (%) |
|---|---|
| Trabalho escrito | 100,00 |
| Total: | 100,00 |
| Designation | Time (hours) |
|---|---|
| Elaboração de relatório/dissertação/tese | 30,00 |
| Estudo autónomo | 115,50 |
| Frequência das aulas | 42,00 |
| Total: | 187,50 |
Presence in classes according to the evaluation rules, and at leat 10 points (out of 20) in the distributed component of the evaluation.
In the Innovation Management and IP valorization component (topics 1-4) the students will present 2 group essays and one individual assignment, according to a template to be provided. Each group essay will be allocated 15% of the total classification and the individual assignment 20%.
In the Technology Strategy component (topics 5-7) the students will be asked to prepare group presentations and one individual assignment, according to a template to be provided. The group presentations will be allocated 25% of the total classification and the individual assignment another 25%.
Evaluation identical to normal case.
The distributed component will be evaluated with a special assignment during the exams period.
In all situations the formula for the final grade is the same.