Markets for Internationalisation

Code:

2EGI09

Acronym:

MINT

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2016/2017 - 2S

Active?	Yes
Responsible unit:	Agrupamento Científico de Economia
Course/CS Responsible:	Master in International Economics and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MEGI	38	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

- Develop the essential skills to the success of the Portuguese firms and economy in their internationalization process, particularly in terms of cultural intelligence;

- Familiarize the students with the methods and tools necessary for evaluation and comparison of different market destinations of Portuguese trade and outward Foreign Direct Investment;

- Equip students with the knowledge, tools and techniques needed to deal with the export and import processes.

Learning outcomes and competences

The curricular unit is constructed to provide students with the necessary tools to the perception of the attractiveness of an external potential market, and it aims to develop the soft and technical skills and expertise that are essential for the implementation of an internationalization process.

Working method

Presencial

Program

1. Introduction to the study of international markets
2. The methods of conducting a market study
3. International market attractiveness analysis
4. Country risk analysis
5. International Market selection process
6. Case studies of potencial markets for internationalisation, through various data and information sources
7. The documents used in international trade (exports and imports)
8. International transport and logistics
9. Methods of payment in international trade

Mandatory literature

Alon, Ilan; Global marketing. ISBN: 978-0-07-131820-4

Complementary Bibliography

Hollensen, Svend; Global marketing. ISBN: 978-0-273-72622-7
Ghemawat, Pankaj; Redefining global strategy. ISBN: 978-1-59139-866-0
United Nations Industrial Development Organization; Competitive Industrial Performance Report 2012/2013, 2013

Teaching methods and learning activities

The teaching method includes an expository part, containing the fundamental topics that are developed and requiring a strong participation of students in the discussion, complemented with the presentation by the students of case studies about potential markets for internationalization. 

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Teste	50,00
Trabalho escrito	50,00
Total:	100,00

Calculation formula of final grade

The evaluation involves a written test (50%) and a group work with oral presentation (50%) or a final examination.