International Marketing

Code:

2EGI04

Acronym:

MKI

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2016/2017 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in International Economics and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MEGI	46	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

The marketing and markets are increasingly integrated internationally. For companies to be able to a sustainable growth in a global world or just to survive in the domestic market with international players is essential that all stakeholders understand the complexity and diversity of International Marketing and officials develop skills, attitudes and knowledge  to compete efficiently.
The International Marketing syllabus is constructed to provide students with the necessary tools for an innovative and current, making them able to analyze markets, develop an international marketing strategy and implement it.

Learning outcomes and competences

With this course it is expected that students have a clear understanding of the complexity of international marketing, knowing and using in the right way key concepts and tools.

Working method

Presencial

Program

1. Introduction to Marketing and International Marketing
2. The MacroEnviroment

3. International Product and services

4. International promotion

5. International Distribution and Logistics

6. Pricing Strategies and Tactics
7. The role of new tecnologies

8. Ethics and Social Responsability

Mandatory literature

Isobel Doole; Robin Lowe; International Marketing Strategy, Cengage

Complementary Bibliography

Alon, Ilan e Jaffe, Eugene; Global Marketing - Contemporary Theory Practice and Cases, McGraw-Hill, 2013. ISBN: 978-0-07-131820-4

Teaching methods and learning activities

The teaching method is essentially constructivist. There will be an expositive part, but the teacher will be essentially a mediator in the process of teaching and learning: scheduling, directing, organizing, providing resources and encouraging the various activities undertaken by the students.
The learning process is based on meaningful learning and a methodology inspired by the action-research; throughout the semester students will be placed some problems / challenges which must respond progressing well in their learning.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Teste	60,00
Trabalho escrito	40,00
Total:	100,00

Calculation formula of final grade

Group work presented in class context with a report - 40%.

Final Test -  60%.

To successfully carry out the process of continuous assessment, students can not get into any of the two evaluation score less than 8 points and students have to realize some tasks (e.g. glossary)

The conditions for success in the course are listed in the regulation of the course.