Competitiveness

Code:

2EGIN01

Acronym:

COMP

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2015/2016 - 1S

Active?	Yes
Responsible unit:	Agrupamento Científico de Economia
Course/CS Responsible:	Master in Economics and Management of Innovation

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EGIN	35	Bologna Syllabus since 2012	1	-	7,5	56	202,5
ME	21	Bologna Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

* Explain the basic concepts and provide real relevant examples
* Describe in detail the tools of strategic analysis. how they are used and how they fit into the management process, establishing and implementing strategies
* Incorporating the latest developments in the theory and practice of strategic management
* Focusing directly on what is necessary to know about the development, implementation and execution of business strategies in contemporaries environments

Learning outcomes and competences

With this course it is expected that students have a clear understanding of the complexity of competiviness (organizational ans spacial), knowing and using in the right way key concepts and tools.

Working method

Presencial

Program

1 - Strategic Analysis

External and Custome Analysis

Competition

Market Analysis

Environmental Analysis and Strategic Uncertainty

INternal Analysis

2 - Creating, Adapting and Implementing Strategies

Creating Advantages

Alternative Value Preposition

Brand

Energizing and Leveraging the Business

Creating New Business

Global Strategies

Strategies in Declining and Hostile Markets

From Silos to Synergies

4 - Local Competitiveness

Creative cities

 

Mandatory literature

Thompson, Peteraf, Gamble e Strickland; Crafting and Executing Strategy - Concepts and Cases, McGraw-Hill, 2012. ISBN: 978-0-07-131700-9

Teaching methods and learning activities

The teaching method is essentially constructivist. There will be an expository part, the teacher will be essentially a mediator in the process of teaching and learning: scheduling, directing, organizing, providing resources and encouraging the various activities undertaken by the students.
The learning process is based on meaningful learning and a methodology inspired by the action-research; throughout the semester students will be placed some problems / challenges which must respond progressing well in their learning.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	60,00
Trabalho escrito	40,00
Total:	100,00

Calculation formula of final grade

Works to be presented in the context of class --> 40%.

Final Test --> 60%.

To successfully carry out the process of continuous assessment, students can not get into any of the two evaluation score less than 8 points and do some tasks (e.g. glossary)

The conditions for success in the course are listed in the regulation of the course.