Strategic Management

Code:

2GE03

Acronym:

GE

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2014/2015 - 1S (of 15-09-2014 to 09-01-2015)

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
ME	1	Bologna Syllabus	1	-	4	28	108
		Syllabus - english track	1	-	4	28	108
MIM	44	Bologna Official Syllabus	1	-	4	28	108

Teaching language

English

Objectives

 

At the end of the course each student is supposed to handle, discuss and apply the basic concepts of strategic analysis and strategic implementation.

Learning outcomes and competences

Key competencies on evaluation and preparartion of strategic analysis and strategic otions for companies od different sizes and in diverse market conditions

 

Working method

Presencial

Program

Parte I: Foundations of Strategy

1.Introduction
1.1. Strategy concept
1.2. Key Strategic elements: Industry, Resources, skills and competences


2. Strategic Position
2.1. Basic concepts
2.2. External context. Generic Porter Strategies
2.3. Resources, competences and capabilities
2.4. Culture
2.5. Strategic aim
2.6. SWOT and VRIO analysis. Strategic objectives

3. Strategic options
3.1. Business Strategies
3.2. Corporate Strategies
3.3. Internacionalization
3.4. Strategic Innovation and entrepreneurship
3.5. Mergers ans Acquisitions
3.6. Strategy and Ethics

4. Strategy in action
4.1. Basic concepts and tools
4.2. Strategy evaluation

5. Conclusions

Mandatory literature

Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle ; Exploring Strategy Ninth edition ,  Pearson Education Limited 2011 . ISBN: ISBN: 978-0-273-73557-1 (printed)

Teaching methods and learning activities

 

In room classes with discussion of theoretical concepts supported by discussion and evaluation of real life examples and cases

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Participação presencial	0,00
Teste	100,00
Total:	100,00

Calculation formula of final grade

 

- Final Exam based on cases

Observations

 

Bibliografia

Exploring Strategy
Ninth edition
Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle

 Pearson Education Limited 2011

ISBN: 978-0-273-73557-1 (printed)