Entrepreneurship

Code:

2MK11

Acronym:

EMP

Keywords
Classification	Keyword
OFICIAL	Marketing

Instance: 2013/2014 - 1S (of 09-09-2013 to 20-12-2013)

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	33	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

This course challenges participants to go the whole process of entrepreneurship - from the idea generation  to the business plan. Classes will consist mostly of group work and oral presentations:

By the end of the course participants should be able to:

• Understand the importance of entrepreneurship to the sustainability of organizations

• Understand the mechanisms of organizational culture of innovation

• Understand the main challenges faced by the entrepreneur

• Understand and identify mechanisms to detect market opportunities

• Understand and apply criteria for evaluating market opportunities

• Identify resources needed to develop a new business

• Understand the importance of internal and external partnerships in the creation and development of new business

• Understand and apply the basic financial tools for assessment and business planning

• Develop a business plan

• Identify potential funding sources

• Making presentation of business plan to potential investors and other external partners

Another objective is to help participants develop some soft skills essential to the success of the entrepreneurial process, namely personal expression and ability to work in teams.

Learning outcomes and competences

By the end of this course participants should understand the entire entrepreneurship process, from idea generation to the Business Plan.

Working method

Presencial

Program

1. Introduction to Entrepreneurship

a. The entrepreneur: characteristics and challenges

b. Entrepreneurship in Portugal

2. Identification of business opportunities

a. Idea generation

3. Evaluation of business opportunities

a. Features an opportunity

b. From identification to evaluation

4. Resources necessary to develop a new business

a. Identifying and obtaining the necessary resources

b. The business model

c. The team

5. Business Plan

a. Objectives of the Business Plan

b. Components of a Business Plan

6. The Pitch 

a. What to present to potential funders

b. Fundamental techniques of personal expression

7. Fundraising

a. Sources of funding

b. Business Angels and Venture Capital

8. Intrapreneurship and innovation culture

Mandatory literature

Guy Kawasaki; The art of the Start, Penguin Books, 2004
William Bygrave e Andrew Zacharakis; Entrepreneurship, Wiley, 2008. ISBN: ISBN: 978-0-471-75545-6
Mullins, John W ; The new business road test, Prentice-Hall, 2006
Stutely, Richard; The Definitive Business Plan, Financial Times - Prentice-Hall, 2002

Teaching methods and learning activities

The classes have a theoretical-practical approach. Theoretical classes will consist of presentation and discussion of the fundamental theoretical concepts inherent to entrepreneurship. The application of these concepts will be explored through case analysis, videos and other materials. Throughout the lessons students students will work in groups and apply these concepts to a specific business idea.

Students are expected to actively participate in class discussions.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	70,00
Teste	30,00
Total:	100,00

Calculation formula of final grade

Written Test: 30%

70%: Group work / business plan, distributed as follows:

20% periodic presentations in class (from Idea to Business Plan)

40% Final Business Plan - Report and Oral Presentation

10% Participation in individual classes:

 

 

Classification improvement

No final exam or grade improvement envisaged.