Strategic Management

Code:

2EAE08

Acronym:

GE

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2013/2014 - 2S (of 10-02-2014 to 06-06-2014)

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Economics and Business Administration

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EAE	73	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

The main purpose of this course is to guarantee a full understanding of the strategic analysis main tools and of the strategic planning and implementation process. focus on value creation and diversification will be at the core of the course.

Learning outcomes and competences

Students should end with an understanding of the main strategic tools and concepts both used for the strategy analysis and the strategy key decisions.

 

A practical aplication of these concepts should allow students to be able to design, discuss and defend a full startegic plan for a given company or strategic situation.

Working method

Presencial

Program

1. Introduction

2. Strategic Context

Strategic position, strategic context, culture, internal resources and strategic purpose

3. strategic decisions

Corportae strategies, business strategies, internationalization, innovationa and mergers and acquisitions

4. ethics

5. Strategy Implementation

5.1. Strategy Evaluation

5.2. Leadership and Strategic Change. Strategic organization and key elements

Mandatory literature

Johnson, G.; whit. & Scholes; Exploring strategy text & cases, prentice hall, 2011. ISBN: 978-0-273-73202-0

Teaching methods and learning activities

Concepts explanation and discussion together with discussion and application on real life cases and situations

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	70,00
Trabalho escrito	30,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	0,00
Total:	0,00

Calculation formula of final grade

 

70% - Final exam

30% - Resolution of 3 cases (10% each)