Information Systems and Database Marketing

Code:

2GEC07

Acronym:

SIDM

Keywords
Classification	Keyword
OFICIAL	Computer Science

Instance: 2012/2013 - 2S

Active?	Yes
Responsible unit:	Agrupamento Científico de Matemática e Sistemas de Informação
Course/CS Responsible:	Master in Sales Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
GCOM	47	Official Bologna Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Mandatory literature

Olivia Parr Rud; Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, Wiley
Michael Berry e Gordon Linoff; Data Mining Techniques: For Marketing, Sales and Customer Support, Wiley

Complementary Bibliography

Arthur M. Hughes; Strategic Database Marketing, 3rd Edition, McGrawHill
Clive Humby, Terry Hunt com Tim Phillips; Scoring Points: How Tesco is winning customer loyalty, Kogan Page

Software

MS-Access
MS - Excel
Rapid MIner

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	51,00
	Total:	-	0,00