Market Research and Consumer Behavior

Code:

2MK03

Acronym:

EMCC

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	54	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Working method

Presencial

Mandatory literature

Michael R. Solomon, Gary Bamossy, Soren Askegaard, and Margaret K. Hogg; Consumer Behaviour: A European Perspective, Financial Times/ Prentice Hall, 2009. ISBN: 978-0273717263

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	0,00
	Total:	-	0,00