Web Marketing and Electronic Commerce

Code:

2GS107

Acronym:

WMCE

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2011/2012 - 2S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Services Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EGI	4	Bologna Official Syllabus	1	-	7,5	56	202,5
EGIN	0	Bologna Official Syllabus	1	-	7,5	56	202,5
GS	32	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Mandatory literature

Kotler, G. Armstrong, J. Saunders, e V. Wong ; Principles of Marketing – 4th edition, Financial Times/Prentice-Hall Inc., 2005
Dionísio, P. e outros; b-Mercator, D. Quixote, 2009
Strauss, J., El-Ansary, A.e Frost, R.; e-Marketing, Pearson Education, 2006
Vários; Publicitor - Comunicação 360º online – offline, D.Quixote, 2010

Complementary Bibliography

Anderson, C.; The Long Tail (A Cauda Longa), Random House/Hyperion (Actual Editora), 2006 (2007)
Tapscott, D.; Growing up digital, McGraw-Hill, 1998
Tapscott, D. e Williams, A.; Wikinomics, Atlantic Books, 2008
Peppers, D.; Rogers, M. e Dorf, B.; One-to-One Field Book, Capstone Publishing Limited, 1999
Anderson, C.; Free - o Futuro é Grátis, Actual Eitora, 2009

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	42,00
	Total:	-	0,00