Management of Technology

Code:

2EGIN107

Acronym:

GTE

Keywords
Classification	Keyword
OFICIAL	Management

Instance: 2011/2012 - 2S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Economics and Management of Innovation

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EGC	0	Bologna Official Syllabus	1	-	7,5	67	200
EGI	1	Bologna Official Syllabus	1	-	7,5	67	200
EGIN	35	Bologna Official Syllabus	1	-	7,5	67	200
MARK	0	Bologna Official Syllabus since 2008	1	-	7,5	67	200

Teaching language

Portuguese

Objectives

After approval in this course unit, the students should be able to:
1-a) Recall and describe the fundamental components of the concepts of innovation, core technology, intellectual property, technology product and technology business, and the way that these components interact to create value.
1- b) Apply this conceptual framework to analyze or develop the foundations for technology products, services and businesses.

2-a) Recall and explain the key factors that influence the capacity of an innovator to capture the returns to innovation.
2-b) Apply this conceptual framework to analyze or develop a strategy to capture value created from technology.

3-a) Recall the key concepts and tools to analyze organization dynamics and resource allocation decisions in technology contexts.
3-b) Apply these conceptual frameworks to analyze or develop an organization structure and resource allocation policies.

At the end of the course unit, the students should be able to apply a set of conceptual strategic frameworks to support management decision making in technology businesses, particularly regarding the selection of technologies to be invested, design and planning of the investments, and positioning relative to customers, competitors, suppliers, and partners.

Program

1. Technology Innovation, Firm Competitiveness and Economic Change - Growth paradox and innovation risks. Sustainability: constraints, challenges, and role of technology. Investment and performance indicators in science, technology and innovation: positioning and trends. Innovation: fundamental concepts. The innovation process: selected cases, challenges, innovation funding.
2. Strategic Approach to Innovation - Rationalist and incremental strategies. Technology and competitive analysis according to Porter. Core competences and technologies. Dynamic capabilities in firms.
3. Intellectual Property and Technology Licensing - Legal framework for a new venture. Intellectual property and protection. Trade secrets, patents, trademarks, copyright. Licensing. Protection strategies and case discussion.
4. Business Plans and Technology Venture Funding - Stages (not to be skipped) in the development of a new business. Business Plan. Case discussion.
5. Creating value from technology - Technologies and technological capabilities. Markets, problems and needs. Products and solutions. Technology, products, and markets linkages.
6. Appropriating value from technology - Nature of technological change. Legal protection of intellectual property. Non-legal mechanisms. Standards. Increasing returns. Value chain position. Core competences for continuous innovation.
7. Delivering vale from technology - Organizational dynamics. Allocation of resources to projects. Technology projects as options.

Mandatory literature

Christensen, Clayton M., and Michael E. Raynor ; The Innovator’s Solution, Harvard Business School Publishing, 2003. ISBN: 15405885/9781578518524
Tidd, J. and Bessant, J.; Managing Innovation: Integrating Technological, Market and Organizational Change, Wiley, 2009. ISBN: 0470998105/9780470998106
Shane, Scott A.; Technology Strategy for Managers and Entrepreneurs, Prentice Hall, 2008. ISBN: 0131879324/9780131879324

Teaching methods and learning activities

Classes consist of presentation of the program topics, cases discussion, and presentation and discussion of student assignments.

keywords

Social sciences > Economics > Management studies > Innovation management
Social sciences > Economics > Management studies > Technology management

Evaluation Type

Distributed evaluation without final exam

Eligibility for exams

Presence in classes according to the evaluation rules, and at leat 8 points (out of 20) in the distributed component of the evaluation.

Calculation formula of final grade

In the Innovation Management and IP valorization component (Modules 1, 2, 3 and 4) the students will present 2 individual short essays and one team assignment to be developed in teams of 3, according to a template to be provided. From the 50% of the final grade relative to this component (10 points), the final exam has 5 points, each individual essay 1 point, and the team assignment the remaining 3 points.
In the Technology Strategy component (Modules 5, 6 and 7) the students will be asked to prepare 4 presentations in teams of 3. From these 4 presentations, the best 2 will be considered for the final grade, each with 2.5 points (out of 20). In the final exam, the questions about Technology Strategy are 50% of the exam grade, therefore having a maximum contribution of 5 points (out of 20) to the final grade.

Examinations or Special Assignments

In the Innovation Management and IP valorization component (Modules 1, 2, 3 and 4) the students will present 2 individual short essays and one team assignment to be developed in teams of 3, according to a template to be provided.
In the Technology Strategy component (Modules 5, 6 and 7) the students will be asked to prepare 4 presentations in teams of 3.

Special assessment (TE, DA, ...)

Evaluation identical to normal case.

Classification improvement

The improvement of the classification may consist of: only the final exam, with the distributed component remaining unchanged; only the distributed component, with the final exam remaining unchanged; both final exam and distributed component.
The distributed component will be evaluated with a special assignment during the exams period.
In all situations the formula for the final grade is the same.