Marketing

Code:

2EAE106

Acronym:

MARK

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2011/2012 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Economics and Business Administration

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EAE	56	Bologna Official Syllabus	1	-	3	28	81
EGC	0	Bologna Official Syllabus	1	-	3	28	81

Teaching language

Portuguese

Mandatory literature

Jean-Jacques Lambin, Ruben Chumpitaz & Isabelle Schuilling; Market Driven Management: Strategic and Opertional Marketing, Palgrave MacMillan, 2007
Malcolm McDonald, & Hugh Wilson; - Marketing Plans: How to prepare them, how to use them , John Wiley & Sons Ltd, 2011

Complementary Bibliography

Kotler, P. e Keller, K. L; A framework for Marketing Management, Pearson/Prentice Hall, 2007
Vários; Mercator XXI - Teoria e Prática do Marketing, D.Quixote, 2004
Vários; Publicitor - Comunicação 360º online – offline, D.Quixote, 2010

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	24,00
	Total:	-	0,00