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How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?
Title
How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?
Type
Thesis
Year
2018-11-29
Authors
Sara Filipa Monteiro Machado
(Author)
FEP
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Thesis
Master's Degree
Dissertation
Scientific classification
FOS:
Social sciences > Economics and Business
Associated Institutions
FEP - Faculdade de Economia da Universidade do Porto
Other information
DOI:
10.34626/xkh3-0r96
Language:
English
Documents
| File name | Description | Size |
|---|---|---|
| Dissertação Sara Monteiro Machado | How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity? | 4069.85 KB |
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