Markets for Internationalisation

Code:

2EGI09

Acronym:

MINT

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2023/2024 - 2S

Active?	Yes
Course/CS Responsible:	Master in International Economics and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MEGI	37	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Suitable for English-speaking students

Objectives

- Develop the essential skills to the success of the Portuguese firms and economy in their internationalization process, particularly in terms of "business intelligence";

- Familiarize the students with the methods and tools necessary for evaluation and comparison of different market destinations of Portuguese trade and outward Foreign Direct Investment;

- Equip students with the knowledge and tools that allow the design and critical analysys of the choice of target-markets for the internationalization of firms.

Learning outcomes and competences

The curricular unit is constructed to provide students with the necessary tools to the perception of the attractiveness of an external potential market, and it aims to develop the soft and technical skills and expertise that are essential for the implementation of an internationalization process.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

Students are supposed to apply the knowledge acquired in the curricular units that make up the curriculum of this master's degree.

Program

1. Introduction to the study of international markets
2. Evaluation of the degree of readiness for internationalization
3. The process of selecting international markets
4. Market Attractiveness Index and CAGE Model
5. Options for entering international markets
6. Sources of information on markets and on partners and/or clients
7. Tools & Frameworks for systematizing information about markets
8. Geopolitical aspects and risk analysis
9. Multimarket digital platforms
10. Sustainability Maps
11. Intercultural Communication and Diversity

Mandatory literature

Alon, Ilan; Global marketing. ISBN: 978-0-07-131820-4

Complementary Bibliography

Hollensen, Svend; Global marketing. ISBN: 978-0-273-72622-7
Ghemawat, Pankaj; Redefining global strategy. ISBN: 978-1-59139-866-0

Teaching methods and learning activities

The teaching method includes an expository part, containing the fundamental topics that are developed and requiring a strong participation of students in the discussion, complemented with the presentation by the students of case studies about potential markets for internationalization. 

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Teste	50,00
Trabalho escrito	50,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	68,00
Frequência das aulas	42,00
Trabalho escrito	40,00
Total:	150,00

Eligibility for exams

The distributed assessement is composed by a final test and by other elements - presentations and reports - developed inside and outside the classroom by working groups constituted for this purpose.
Students have a compulsory attendance to 80% of lectures and classes.

Calculation formula of final grade

The assessment involves:
- one written test (50%) and group assignments with oral presentation (50%);
- in the writen test the minimum grade is 9,5 (in 20 points).

Classification improvement

Only the Test component can be subject to improvement.