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Code: 2GE09     Acronym: ENT

Classification Keyword
OFICIAL Management Studies

Instance: 2020/2021 - 1S Ícone do Moodle

Active? Yes
Responsible unit: Management
Course/CS Responsible: Master in Management

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
MIM 12 Bologna Official Syllabus 2 - 7,5 56 202,5

Teaching Staff - Responsibilities

Teacher Responsibility
Maria Catarina de Almeida Roseira

Teaching - Hours

Theoretical and practical : 3,00
Type Teacher Classes Hour
Theoretical and practical Totals 1 3,00
Maria Catarina de Almeida Roseira 3,00

Teaching language



The course's main goal is that students are able to identify a business opportunity and to embody it in a business plan that can be presented to potential investors. The whole process will be developed in working teams.
Additionally, students are expected to distinguish between emergent and planned processes to develop new ventures and to understand when to use those different processes.

Learning outcomes and competences

The whole process
will be developed in working groups. To achieve the leraning outcome, students should develop the following skills:

1) Identify and use different mechanisms to detect market opportunities

2) Identify and evaluate business opprtunities using adequate evaluation criteria

3) Design a business model to explore a business opportunity

4) Identify and quantify the resources
required to develop the business project

5) identify and explore external partnerships to create and develop their business.

6) Identify and apply basic financial tools for the assessment and business planning.

7) Develop a business plan.

8) Identify potential funding sources.

9) Present the business plan to potential investors and other external partners.

10) Understand the importance of entrepreneurship to the sustainability of organizations.

11) Understand and design some mechanisms to foster innovation in organizations.

12)Work in a team, including, being able to: present and discuss their ideas and the ideas of others; identify and explore the team members' complementary competences; organize and schedule tasks and coordinate their execution by the team; manage conflicts, evaluate him/herself and others  

13) Communicate the outcomes of the team in an effective manner.



Working method



1-Introduction to Entrepreneurship


2-Entrepreneurship in Portugal and around the world: GEM Reports.


3- Entrepreneurship and innovation.

4- The emergent approach:
4.1 Learning validation: define, learn, experiment.
4.2 Turning ideas into products: build, measure, learn.
4.3 Managing growth: measure progress, define priorities

5 The planned approach

5.1 Identifying and developing a business opportunity
5.2  Recognizing and generating business ideas.

 5.3   Defining the problem and identifying the customer.

 5.4   Customer development and product development.

 5.5   Evaluating the business opportunity from the market perspective.

 5.6   Evaluating the business opportunity from the industry perspective

5.7   Defining the strategy.

 5.8   Building the business model.

 5.9   Identifying and obtaining resources.

5.10 The Business Plan


6- Intrapreneurship and the culture of innovation.


Mandatory literature

Bygrave, William; Zacharakis, Andrew; Entrepreneurship, Wiley, 2008. ISBN: 978-0-471-75545-6
Osterwalder, Alexander & Pigneur, Yves ; Business Molde Generation, Wiley, 2010. ISBN: 978-0470-87641-1
Morris, Michael H.; Kuratko, Donald F.; Covin, Jeffrey G.; Corporate entrepreneuship & innovation, Thomson, 2007
Mullins, John W; The new business road test, Prentice-Hall, 2006
Ries, Eric; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, 2011. ISBN: 978-0307887894
Stutely, Richard ; The Definitive Business Plan, Financial Times - Prentice-Hall, 2002

Teaching methods and learning activities


Entrepreneurship is a second year course. During the first year, students had the opportunity to attend a broad group of courses, ranging from strategy, operations, human resources, marketing, accounting, finance and innovation management. The Entrepreneurship course goal is to provide students with an opportunity to apply all the theoretical concepts and tools from those courses in a business project using a hands-on approach.


Classes combine lectures where basic concepts and tools are discussed in the context of entrepreneurship. The theoretical discussion and empirical application of concepts and tools is supported by the discussion of case studies, videos and other materials, and mainly through the development of students’ business projects throughout the semester.


The course may also integrate invited speakers and visits to incubation centers and other institutions or companies.


Typically, half of each session is reserved to group presentations. Two sessions (2*3 hours) are fully dedicated to the presentation and discussion of the business projects. Students are expected to participate actively in class and to contribute to the discussion of all business projects.


Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Participação presencial 10,00
Teste 30,00
Trabalho de campo 60,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Apresentação/discussão de um trabalho científico
Elaboração de projeto 0,00
Elaboração de relatório/dissertação/tese 0,00
Estudo autónomo 35,00
Frequência das aulas 42,00
Realização de Estágio 0,00
Trabalho de campo 100,00
Trabalho de investigação 0,00
Trabalho escrito 26,00
Total: 203,00

Eligibility for exams

The sessions that are totally dedicated to the discussion of business projects are compulsory. Failure to participate in each of these sessions involves a penalty of 10% of the business project mark (a total of 20% penalty for the two sessions).

Calculation formula of final grade

1) Test: 30%.

2) Group work / business plan: 60%: distributed as follows: intermediate report and presentation (presentation and evaluation of the business opportunity): 20%; final report and presentation of the business plan: 40%

3) Individual participation in class: 10%.

Approval in the course requires: (1) the completion of all evaluation components (test and business project) and (2) a minimum score of 8/20 points in both components.

The evaluation of the business projects integrates a component of peer evaluation, where students assess the contribution of each element of their team to the development, discussion and presentation of projects.

The course has no exam. 

The course has no re-sit evaluation.

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