International Business and Management

Code:

2EAE20

Acronym:

GNI

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2019/2020 - 1S

Active?	Yes
Course/CS Responsible:	Master in Economics and Business Administration

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EAE	55	Syllabus - 2015	2	-	4	28	108

Teaching language

Suitable for English-speaking students

Objectives

The aim of this course is to understand how organizations are currently operating in the international market and make the students aware of the need that those who are responsible for international business management have to develop   skills, attitudes and theoretical knowledge required to compete in the international market efficiently.

Thus, the program of the discipline deepens the strategic analysis from the analysis of the market and the business. In this sense, it highlights the impact that changes in the international environment have on the international management of business. As a consequence, the changes observed in the national and organizational culture, the new relations of collaboration and competition, the new forms of control and cross-functional coordination, and the new configuration of the distribution channels will be analyzed. The new methodologies of market research and investigation will also be approached in a multidisciplinary, eclectic and rigorous way, more adapted to the current real

Learning outcomes and competences

Students should be able to use rigorously the methodologies and tools that make it possible to diagnose the organization and its conditions for internationalization, the prognosis of the evolution of the environment and the markets, and the formulation of the strategy as well as designing the internationalization plan and proceed with its implementation.

For this, students must be able to answer the fundamental questions prior to the internationalization of a business: 'why', 'when', 'where' and 'how' to internationalize, and be able to manage the company's presence in those markets.

Thus, students should leave this course with an up-to-date knowledge of the areas of research and practical needs with which International Business Management is currently confronted.

Working method

Presencial

Program

Mandatory literature

Cateora, Philip, Mary Gilly and John Graham; International Marketing, 15th edition . ISBN: 978-0-07-352994-3
Usunier, Jean-Claude and Julie Lee; Marketing Across Cultures, 4th edition. ISBN: 0-273 68529-5
Silva, Susana Costa, Raquel Meneses e José Carlos Pinho; Marketing Internacional, ACTUAL, 2018. ISBN: 978-969-694-274-8

Complementary Bibliography

Africano, Ana Paula, F. Castro, M. Fonseca, O. Afonso, R. Forte e R. Alves; Comércio Internacional: Teorias, políticas e casos práticos. ISBN: 978-972-40-7560-0
Doole, Isobel; International marketing strategy. ISBN: 978-1-4080-4407-0
Alon, Ilan; Global marketing. ISBN: 978-0-07-131820-4

Teaching methods and learning activities

The course will be discussion oriented. It will therefore be based on the reading, presentation and discussion of a selection of articles and recent case studies on the various themes of the program.

Particular attention will be given to the development of the information research capacity needed for decision-making / action in the international market

 

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Teste	80,00
Trabalho escrito	20,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	3,00
Total:	3,00

Eligibility for exams

Written paper + Test

or

Final Exam

Calculation formula of final grade

Continuous Evaluation


Final Grade = Grade of the written paper x 0,2 + Grade of the Test

or

Final Grade = Grade of the Final Exam