Markets for Internationalisation

Code:

2EGI09

Acronym:

MINT

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2014/2015 - 2S (of 18-02-2015 to 17-06-2015)

Active?	Yes
Responsible unit:	Agrupamento Científico de Economia
Course/CS Responsible:	Master in International Economics and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MEGI	38	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

The success of an internationalization strategy, in whatever form, depends of an adequate analysis of international markets, that pose the challenge of differing environments in political, economic, social, technological and environmental terms. As they are external uncontrollable factors, the firm needs to adapt its organization and to develop strategies that enable it to explore the opportunities and overcome the threats of macro business environment, in order to increase its competitiveness.

Learning outcomes and competences

The curricular unit is constructed to provide students with the necessary tools to the perception of how each of those dimensions can affect the attractiveness of an external potential market, and it aims to develop the soft and technical skills and attitudes that are essential for the implementation of an internationalization process.

Working method

Presencial

Program

1. Global marketing research tools.

2. Political and legal environment.

3. Economic environment.

4. Cultural and social Environment.

5. Technological factors.

6. Environmental factors.

7. International Market selection process.

8. Case studies of potencial markets for internationalisation.

Mandatory literature

Alon, Ilan; Global marketing. ISBN: 978-0-07-131820-4

Complementary Bibliography

Hollensen, Svend; Global marketing. ISBN: 978-0-273-72622-7
Ghemawat, Pankaj; Redefining global strategy. ISBN: 978-1-59139-866-0
United Nations Industrial Development Organization; Competitive Industrial Performance Report 2012/2013, 2013

Teaching methods and learning activities

The teaching method includes an expository part, supported by a set of slides (available online for the course students) containing the fundamental topics that are developed and requiring a strong participation of students in the discussion, and the presentation by students of a case study about the macroeconomic evolution and the analysis of host country opportunities and threats, barriers and incentives to internationalization. 

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Teste	60,00
Trabalho escrito	40,00
Total:	100,00

Calculation formula of final grade

The evaluation involves a written test (60%) and a group work with oral presentation (40%) or a final examination.