Market Analysis

Code:

2GEC01

Acronym:

AM

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2013/2014 - 1S (of 09-09-2013 to 20-12-2013)

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Sales Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
GCOM	33	Official Bologna Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Objectives

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Learning outcomes and competences

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Working method

Presencial

Program

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Mandatory literature

Malhotra; Marketing Research, 5th ed., McGraw-Hill, 2007
Hanke, Wichern, Reitsch; Business Forecasting, 7th ed., Prentice Hall, 2001

Complementary Bibliography

Levy and Lemeshow; Sampling of populations - methods and applications, 2nd ed., Wiley, 1991
Franses, Paap; Quantitative models in marketing research, Cambridge University Press, 2001
Hair, Black, Babin, Anderson and Tatham; Multivariate data analysis, 7th ed.,Prentice-Hall, 2010

Teaching methods and learning activities

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Software

Econometric Views
SPSS

keywords

Social sciences > Economics > Marketing > Market study

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	80,00
Trabalho escrito	20,00
Total:	100,00

Calculation formula of final grade

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