Entrepreneurship

Code:

2MK11

Acronym:

EMP

Keywords
Classification	Keyword
OFICIAL	Marketing

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	36	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Mandatory literature

Guy Kawasaki; The art of the Start, Penguin Books, 2004
William Bygrave e Andrew Zacharakis; Entrepreneurship, Wiley, 2008. ISBN: ISBN: 978-0-471-75545-6
Mullins, John W ; The new business road test, Prentice-Hall, 2006
Stutely, Richard; The Definitive Business Plan, Financial Times - Prentice-Hall, 2002

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	54,00
	Total:	-	0,00