Sales Management

Code:

2GE02

Acronym:

GC

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIM	57	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

English

Working method

Presencial

Mandatory literature

M.W.Johnston and G.W.Marshall; Churchil/Ford/Walker's Sales Force Managemet, 8th ed., McGtaw-Hill, 2006
D.Jobber and G. Lancaster; Selling and Sales Management, 8th ed., FT Prentice Hall

keywords

Social sciences > Economics > Marketing

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	54,00
	Total:	-	0,00