Brand Management and Marketing Communication

Code:

2MK04

Acronym:

GMCM

Keywords
Classification	Keyword
OFICIAL	Marketing

Instance: 2012/2013 - 2S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	53	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	51,00
	Total:	-	0,00