Strategic Management

Code:

2MK02

Acronym:

EE

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Marketing

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MARKT	42	Bologna Official Syllabus	1	-	7,5	56	202,5

Teaching language

Portuguese

Mandatory literature

Thompson, Peteraf, Gamble e Strickland; Crafting and Executing Strategy - Concepts and Cases, McGraw-Hill, 2012. ISBN: 978-0-07-131700-9

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	54,00
	Exame	2,00
	Trabalho escrito
	Participação presencial
	Total:	-	0,00