Business Strategy and Planning

Code:

LGE405

Acronym:

EPE

Keywords
Classification	Keyword
OFICIAL	Business Sciences

Instance: 2008/2009 - 1S

Active?	Yes
Responsible unit:	Department of Management
Course/CS Responsible:	Business Administration

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
GES	75	Official Curricular Structure since 2004	4	3		-

Teaching language

Portuguese

Objectives

The course aims to provide the students with a consistent perspective of the main concepts and analytical tools in business strategy that will allow them: (1) to analyse the internal and external environments of the focal firm, in terms of activities, actors, capabilities, resources, and relationships; (2) to identify and characterise the nature and underpinnings of the strategies that are (have been) prescribed and/or enacted; (3) to identify and characterise the mechanisms and tools through which those strategies are (have been) designed/formulated or put in place both by the focal firm and its major counterparts. Throughout the course, the students will carry out desk research (and, possibly, field research) of real life cases, including data collection and the analysis and discussion of strategic alternatives, relying on analytical tools and frameworks, so as to improve their abilities to participate usefully in the drawing of business plans and in management control activities, related to the management and enactment of strategies.

Program

Notions and concepts of strategy.
Brief revision of the major currents of strategic thought.
Analysis and characterisation of the external environment, the markets and the major competitors, clients and suppliers.
Analysis of resources, technology, knowledge, capabilities and possibilities
Characterisation of the values and objectives system, and the governance system.
Identification and evaluation of strategic alternatives.
The normative and the emergent perspectives. Strategic co-evolution.
Organisation and assignment of resources.
Planning and control.
The Integration of strategy, planning and control.

Mandatory literature

Johnson, Gerry, K. Scholes and R. Whittington; Exploring Corporate Strategy (7th ed.), FT-Prentice Hall, 2005. ISBN: 0-273-68739-5

Complementary Bibliography

Bennett, R. ; Corporate Strategy and Business Planning, Pitman Publishing, 1995
Kaplan, R. S. and D. P. Norton ; The Balanced Score Card - Measures that Drive Performance, Harvard Business Review(Jan-Feb): 71-79, 1992
António J. Robalo Santos; Gestão Estratégica - Conceitos, modelos e instrumentos, Escolar Editora, 2008. ISBN: 978-972-592-229-3

Evaluation Type

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Subject Classes	Participação presencial	67,50
	Total:	-	0,00

Calculation formula of final grade

The final mark will be "M", such that:
(a) In Final assessment:
M = 0.6 x mark in theoretical test + 0.4 x mark in handwriten case discussion;
(b) In continuous assessment:
M = 0.6 x average of marks in theoretical mini-tests + 0.4 x mark in casework submited (NB: very good presentation of the casework in class may lead to the improvement of casework mark in up to 20%)