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Tese de Mestrado em Economia da Empresa e da Estratégia
The Impact of Discount Strategies on Customer Booking Behaviour in the Short-Term Rental Market During High-Profile Events: A Case Study of GuestReady
| Student: | Valentina Vargas Cifuentes |
| Student No.: | 202300745 |
| Supervisors: |
João Oliveira Correia da Silva
|
| Status: | Elaboração de Projetos / Dissertações / Teses |
| Since: | 05-SET-2024 |
| Start: | 05-SET-2024 |
| Thesis Title: | The Impact of Discount Strategies on Customer Booking Behaviour in the Short-Term Rental Market During High-Profile Events: A Case Study of GuestReady |
| Provisional Title: | The Impact of Discount Strategies on Customer Booking Behaviour in the Short-Term Rental Market During High-Profile Events: A Case Study of GuestReady |
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