Tese de Mestrado em Marketing

Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities

Student:	Andreia Sofia de Castro Almeida
Student No.:	201108410
Supervisors:	Amélia Maria Pinto da Cunha Brandão

Status:	Concluído
Since:	21-NOV-2018

Start:	29-AGO-2017
Thesis Submission:	14-SET-2018
Defence:	21-NOV-2018

Thesis Title:	Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities
Provisional Title:	Anthropomorphism and Negative Consumer-Brand Relationships: The Case of Social Media Based Anti-Brand Communities