The influence of perceived risk on mobile shopping cart abandonment

• Tipo: Artigo em Revista Científica Internacional
• Data: 2024

Autores

Rodrigues, Maria Antónia (Autor) Outra; João Proença (Autor) FEP; Soares, Inês (Autor) Outra

Revista

Título: Journal of Strategic Marketing

Páginas: 1-18

ISSN: 0965-254X

Editora: Taylor & Francis

Indexação

ISI Web of Knowledge - 1 Citação

Scopus - 3 Citações

Outras Informações

ID Authenticus: P-00X-Q9G

DOI: 10.1080/0965254x.2022.2160480

Abstract (EN): The purpose of this paper is to design and validate a new measurement scale to comprehend the influence of perceived risk involved on mobile shopping cart abandonment. We got a sample of 369 respondents with experience in mobile shopping. The risks related to the transaction and to the object of consumption have a significant influence on mobile shopping cart abandonment. In turn, the risks inherent to the consumer, and the risks associated to the device or technology used, do not influence the abandonment. This study contributes to the literature and proposes a new mobile shopping perceived risks measurement scale. Our study contributes too, to mobile shopping management, reinforcing the importance of information quality and the increase of consumer trust. Moreover, the paper shows managers the factors that lead consumers to abandon their shopping cart in order to promote actions and strategies to avoid financial and customer losses associated to the shopping cart abandonment.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 18