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Serving Customers: Global Services Marketing Perspectives

Title
Serving Customers: Global Services Marketing Perspectives
Type
Book
Year
2013
Scientific classification
FOS: Social sciences > Economics and Business
Other information
Language: English
Type (Professor's evaluation): Scientific
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Publications included
Chapter or Part of a Book
Lia Patrício (Author) (FEUP); Raymond P. Fisk (Author) (Other)
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