Map of Premises

Publication

Publication Search

Publications

THE RELATIONSHIP IN MARKETING: CONTRIBUTION OF A HISTORICAL PERSPECTIVE

Title

THE RELATIONSHIP IN MARKETING: CONTRIBUTION OF A HISTORICAL PERSPECTIVEExport publication in the APA format Export publication in the EXCEL format Export publication in the RIS format

Type

Another Publication in an International Scientific Journal

Date

2008

Title

THE RELATIONSHIP IN MARKETING: CONTRIBUTION OF A HISTORICAL PERSPECTIVE

Type

Another Publication in an International Scientific Journal

Year

2008

Authors

proenca, jf

(Author)

FEP

View Personal Page You do not have permissions to view the institutional email. Search for Participant Publications View Authenticus page View ORCID page

Teresa Fernandes

(Author)

FEP

View Personal Page You do not have permissions to view the institutional email. Search for Participant Publications View Authenticus page View ORCID page

kannan, pk

(Author)

Other

The person does not belong to the institution. The person does not belong to the institution. The person does not belong to the institution. Without AUTHENTICUS Without ORCID

Journal

Title: Journal of MacromarketingImported from Authenticus Search for Journal Publications

Vol. 28 No. 1

Pages: 90-90

ISSN: 0276-1467

Publisher: SAGE

Indexing

ISI Web of Knowledge - 0 Citations

ISI Web of Science

Scientific classification

FOS: Social sciences > Economics and Business

Other information

Authenticus ID: P-004-182

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 1

Documents

We could not find any documents associated to the publication.

Related Publications

Of the same scientific areas

”Earnings Management” na Banca Portuguesa – Os Casos do BCP, BES e BPI (2014)
Thesis
Ana Isabel Santos Maia

“You are not going to get the experience that you want, but the experience that you need” The Motivations and Perceived Outcomes of European International Volunteers (2022)
Thesis
Inês Maria Silva Santos

“The Impact of the Takeover Bid Directive on the Probability of Deal Completion” (2024)
Thesis
Henrique Brandão Teixeira

“Não sou 100% eu”: A perceção de discriminação de candidatos homossexuais associada à identidade de género, no processo de Recrutamento e Seleção (2021)
Thesis
Joana Filipa da Costa Alves

“Harvesting Cosmetics”: Understanding the Willingness of Consumers to Purchase and Use Cosmetic Products Made with Plant-Based Agri-Food By-Products (2024)
Thesis
Maria Laura Ferreira Peres

See all (6765)

Of the same journal

The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention trought short filmes in the European Union (2011)
Article in International Scientific Journal
Beatriz Casais; João Proença

The Gap between Theory and Practice in Social Marketing: A Research about the use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS (2015)
Article in International Scientific Journal
João Proença; Casais, Beatriz

Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research (2010)
Article in International Scientific Journal
João Proença; Beatriz Casais

Exploring ethical consumerism: the case of charity-linked products (2007)
Article in International Scientific Journal
João Proença; Inês Pereira

Communicating the Prevention of a Stigmatised Disease: A Macromarketing Perspective (2015)
Article in International Scientific Journal
João Proença; Casais, Beatriz