A Decision Support System for Planning Promotion Time Slots

• Type: Chapter or Part of a Book
• Date: 2008

Authors

Fernando A. C. C. Fontes (Author) FEUP; Dalila B. M. M. Fontes (Author) FEP; Paulo A. Pereira (Author) Other

Book

Title: Operations Research Proceedings 2007 Annual International Conference of the German-Operations-Research-Society, SEP 05-07, 2007

Pages: 147-152

Indexing

ISI Web of Knowledge - 6 Citations

Scientific classification

FOS: Engineering and technology

Other information

Authenticus ID: P-004-4AZ

DOI: 10.1007/978-3-540-77903-2_23

Abstract (EN): We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 6