Wine tourism meets the metaverse: A case study

• Type: Chapter or Part of a Book
• Date: 2025

Authors

Barbosa, B (Author) FEP; Singh, S (Author) Other; Yetik, T (Author) Other; Carvalho, C (Author) Other

Book

Title: Cases on Metaverse and Consumer Experiences

Pages: 87-116

ISBN: 979-836937247-0; 979-836937245-6

Indexing

Scopus - 0 Citations

Other information

Authenticus ID: P-018-FVV

DOI: 10.4018/979-8-3693-7245-6.ch004

Abstract (EN): Technological developments are presenting new ways for companies to organize their businesses and offer new products, services, and experiences to their customers. The Metaverse allows the participation and interaction of individuals in immersive experiences that merge virtual and real worlds. The adoption of metaverse platforms by companies worldwide is growing steadily, with the potential to change business in various industries, including tourism. However, the literature on the Metaverse applied to tourism is very scarce. This chapter addresses this gap by exploring a case study of the implementation of a Metaverse strategy by a Portuguese wine brand, Sandeman, as part of their wine tourism experience offerings. The case study is built on secondary data, observation, and interviews with tourists. © 2025, IGI Global Scientific Publishing. All rights reserved.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 29