The impact of market orientation on the internationalisation of SMEs

• Type: Article in International Scientific Journal
• Date: 2020

Authors

Fernandes, CIMAS (Author) Other; Ferreira, JJM (Author) Other; Lobo, CA (Author) Other; Raposo, M (Author) Other

Journal

The Journal is awaiting validation by the Administrative Services.

Title: REVIEW OF INTERNATIONAL BUSINESS AND STRATEGY

Vol. 30

Pages: 123-143

ISSN: 2059-6014

Indexing

ISI Web of Knowledge - 32 Citations

Scopus - 43 Citations

Other information

Authenticus ID: P-00R-RSM

DOI: 10.1108/ribs-09-2019-0120

Abstract (EN): Purpose A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help in measuring their level of international performance. This study aims to measure the impact of internationalisation processes in keeping with company market orientations (MOs) through measuring their effect on international performance. Design/methodology/approach The authors obtained the data from a questionnaire sent out by email to a total of 8,103 exporting companies and/or with interests in exporting (the study population) registered in the AICEP-Portugal Global database that provided the email addresses of the company representatives responsible for internationalisation. The authors received a total of 320 valid responses (sample). Findings The results display a positive MO effect both on internationalisation processes and on international performance. The authors also note the importance of studying the influence of strategic orientations on internationalization processes, motivated by the particular SME's characteristics. Originality/value The authors aim to contribute to the study of the influence of the MO, both upstream and downstream, thus seeking to verify its impact on internationalization processes.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 21