Customer's operant resources effects on co-creation activities

• Type: Article in International Scientific Journal
• Date: 2016

Authors

Alves, H (Author) Other; Ferreira, JJ (Author) Other; Fernandes, CI (Author) Other

Journal

Title: Journal of Innovation & Knowledge

Vol. 1

Pages: 69-80

ISSN: 2530-7614

Publisher: Elsevier

Indexing

ISI Web of Knowledge - 46 Citations

Scopus - 49 Citations

Other information

Authenticus ID: P-00K-NQJ

DOI: 10.1016/j.jik.2016.03.001

Abstract (EN): This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was carried out to test a model that sets out the relationships among the variables in analysis. The results demonstrate not only how operant resources do effectively contribute towards explaining a certain percentage of the variation in customer co-creation activities, but also how this resources influence gets boosted by the efforts companies make to educate their customers. The results also show that co-creation with the firm enhances customer perceived benefits. (C) 2016 Journal of Innovation & Knowledge. Published by Elsevier Espana, S.L.U. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 12