Value co-creation: Concept and contexts of application and study

• Type: Article in International Scientific Journal
• Date: 2016

Authors

Alves, H (Author) Other; Fernandes, C (Author) Other; Raposo, M (Author) Other

Journal

Title: Journal of Business Research

Vol. 69 No. 11

Pages: 1626-1633

ISSN: 0148-2963

Publisher: Elsevier

Indexing

ISI Web of Knowledge - 171 Citations

Scopus - 216 Citations

Other information

Authenticus ID: P-00K-797

DOI: 10.1016/j.jbusres.2015.10.029

Abstract (EN): This study aims to identify the main perspectives and contexts of the usage of the term co-creation of value in business and management existing in the Web of Knowledge database. To do so, a bibliometric analysis identifies the articles that other authors cite the most, their citations, and co-citations, thus enabling the definition of networks of authors and journals along with their respective similarity (clusters). Content analysis enables the characterization of the clusters through the grouping of shared words and the respective content. The results suggest that out of the diverse approaches and fields that study co-creation, its logic as a driver of business innovation, the development of new products and services, the experience of consumers of brands and in co-creation processes are particularly prominent alongside co-creation as the foundation stone for market relationships. These results also show some gaps in the literature that need further research.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 8