Paths to Accomplish a Successful Open Innovation 2.0 Strategy

• Type: Article in International Scientific Journal
• Date: 2009

Authors

F. L. Almeida (Author) FEUP; J. M. Oliveira (Author) FEP; J. M. Cruz (Author) FEUP

Journal

Title: International Journal of Innovation Science

Vol. 1 No. 3

Pages: 131-140

ISSN: 1757-2223

Publisher: Emerald

Scientific classification

FOS: Engineering and technology > Other engineering and technologies

Other information

Authenticus ID: P-00K-9S9

DOI: 10.1260/175722209789996205

Abstract (EN): The adoption of Web 2.0 by companies facilitates the implementation of an open innovation strategy. Web 2.0 applications provide an excellent pool to leverage internal and external knowledge and ideas which will accelerate technological innovation. This paper looks to the actual impact of Web 2.0 technologies in the business environment and analyzes the motivation drivers to participate in open innovation communities, exploring the increased importance of knowledge networks in the business ecosystem. Additionally, it presents seven guidelines that business leaders should consider to conduct an open innovation 2.0 strategy. Among others, businesses should provide an adequate IT infrastructure, capture tacit knowledge, provide training and coaching sessions and establish an effective evaluation system of their enterprise idea management solution.

Language: English

Type (Professor's evaluation): Scientific