Visual identity of cities: designers¿ tools and meanings

• Type: Article in International Scientific Journal
• Date: 2022

Authors

Sarmento T. (Author) Other; Pedro Quelhas Brito (Author) FEP

Journal

Title: Journal of Place Management and Development

Vol. 15

Pages: 182-201

ISSN: 1753-8335

Publisher: Emerald

Indexing

Scopus - 1 Citation

Other information

Authenticus ID: P-011-6QE

DOI: 10.1108/jpmd-06-2020-0056

Abstract (EN): Purpose: This paper aims to identify and compare the graphical shapes and meanings attributed to place/city by the designer/creative/author of a city visual identity (VI) and by the client and designer¿s peers. Design/methodology/approach: To identify and compare the graphical shapes and meanings attributed to place/city by the designer/creative/author of a city VI and by the client and designer¿s peers. Findings: This paper analysed the way the visual culture of different stakeholders influenced the process and the construction of the iconographic meanings. Secondly, this paper assessed how the design tools impacted the creative process in that specific context. Practical implications: A demanding involvement of more participants in the design process can be worthy for a VI outcome. Visual identity of a city is both designer¿s creative as a political process. The several aesthetical options decisions implied adaptation, trade-offs and negotiations. Originality/value: This research explains how the design tools and forms were used in the creative process of designers when conceiving the VI of a place. This research also reveals how a design work can have an effective impact on the sensory qualities emanating from city brands which are recognized by tourists and citizens. The consideration of the designer¿s tools makes a relevant contribution to understand some underlying procedural issues.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 19