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Marketing Innovation Strategies and Consumer Behavior

Title
Marketing Innovation Strategies and Consumer Behavior
Type
Book
Year
2024
Authors
Barbosa, Belém
(Author)
FEP
View Personal Page You do not have permissions to view the institutional email. Search for Participant Publications View Authenticus page View ORCID page
Publisher
Hershey
Indexing
Publicação em Scopus Scopus - 0 Citations
Other information
Authenticus ID: P-010-EHM
Language: English
Type (Professor's evaluation): Scientific
ISBN: 979-836934196-4; 979-836934195-7
Electronic ISBN: 9798369341957
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