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Corporate brand identity measurement - an application to the services sector

Title
Corporate brand identity measurement - an application to the services sector
Type
Article in International Scientific Journal
Year
2016
Authors
Barros, T
(Author)
Other
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Martins, FV
(Author)
Other
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Barandas, HG
(Author)
FEP
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Journal
ISSN: 1471-8197
Other information
Authenticus ID: P-010-YEF
Language: English
Type (Professor's evaluation): Scientific
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