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Exploring consumer segments defined by affective responses to naturalness in logo design

Title
Exploring consumer segments defined by affective responses to naturalness in logo design
Type
Article in International Scientific Journal
Year
2023
Authors
Anna Torres
(Author)
Other
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Leonor Vacas de Carvalho
(Author)
Other
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Joana Cesar Machado
(Author)
Other
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Michel van de Velden
(Author)
Other
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Patrício Costa
(Author)
FPCEUP
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Journal
Vol. 32 No. 8
Pages: 1287-1305
ISSN: 1061-0421
Publisher: Emerald
Other information
Resumo (PT):
Abstract (EN):
Language: English
Type (Professor's evaluation): Scientific
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