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Innovative promotions to attract non-resident spectators: A case study in Portugal

Title
Innovative promotions to attract non-resident spectators: A case study in Portugal
Type
Chapter or Part of a Book
Year
2023
Authors
Maria José Carvalho
(Author)
FADEUP
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Marisa Sousa
(Author)
Other
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Celina Gonçalves
(Author)
Other
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Book
Pages: 186-203
ISBN: 978-1-032-48240-8
Electronic ISBN: 978-1-003-38805-0
Scientific classification
FOS: Social sciences
Other information
Resumo (PT):
Abstract (EN):
Language: English
Type (Professor's evaluation): Scientific
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